On a number of occasions folks have raised their concerns with me about the sort of articles I and others write not reaching the wider public.
I am only to well aware of the limitations which I and other supporters of Independence have in reaching the the vast majority of Scots. Indeed it is a problem that shared by the SNP themselves.
With a largely Unionist supporting press and media spreading their gospel of servitude to the British State to all that they reach, and conversely trashing everything of a Scottish Independence view in tandem. It Is a hard ask to reach out to the majority of Scots who want to hear the arguments and the details from all sides.
Many are turned off by the Unionist scare stories, sometimes to the point of not wanting to hear the word Referendum at all.
Yet, in order for those who are undecided,to make an informed decision, they need to hear the facts. So how are we to get those facts to them, in the face of media animosity?
The answer is straight forward. We have to step back in time to a different age, and the methods employed in it.
We cannot rely on the Internet alone, valuable tool that it is.
For example, my page reaches between 500 and 1500 views a day.
Now, thats not too bad, but many will be repeat visitors, or they will already be fairly convinced of the argument for Independence.
Not all that many I would wager are unsympathetic or haven’t made up their minds about voting positively for Scottish Independence.
The same I would warrant to be the case for the other Independence sites, or social media pages.
The result for the likes of myself Is that I am preaching to the converted, and that does not get us very far at all.
We may be able to provide and bolster arguments for those who are looking to be further educated, or to argue the toss with a Unionist somewhere, but it still wont reach many who are genuinely looking for answers.
We need to step out of the Internet world, and actually make contact with those we meet in the real world.
Many years ago, I worked for a short while in Sales and Marketing.
Direct selling to the public is a hard job, particularly when you are trying to sell them a product or service they are not convinced they should have. So it depends on the sales persons ability to convince them that they not only need the product, but that they really want to have it, and to buy it off you.
The same principles of Sales apply, irrespective of what you are selling. It can be anything from Insurance,to Chemicals, to Windows, to Coal, to Beer, to Religion.Anything at all.
We all buy and we all sell, its how we live.We bargain, barter and trade.
A mother will bargain with her child…I will let you have the latest toy your are shouting for, If you will clean out your room properly for the next week, starting now.
When you apply for a job, you are trying to convince them to buy your services, and what you can do for them. Often in the face of strong competition who are wanting to sell their services and abilities. So you must sell yourself better, if you are the one who is to get the sale/job.
You have to show your potential customer that what you are selling will benefit them better than what the competition is offering.
You have to convince them, that they really need what you have to offer. For that, you need to highlight to them what their needs are.
Having established what they need, you have to convince them that what you are offering meets these needs and more. You have to convince them, that they have to have these needs met, and they can’t do without having them met. Having done so, it is now down to price. What are they prepared to pay for the product/service/independence?
If you can meet their needs, satisfy their wants,and at a price they are prepared to pay…You are ready to close the sale. Their payment? Vote Aye4Scotland.
Thats the nuts and bolts.
In this case we have two competing products. Independence v dependence
Naturally, you want them not to buy British but instead to buy Scottish.
Therefore, you need to highlight where the competitions product fails, and does not meet their needs, nor match up to their aspirations…Honestly, its a clapped out model, they need this new better upgraded model that you are showing them. Their life will be much better off from having it. It will make a real difference to their lives for the better. Here, you reinstate exactly how and why it will do this. Free education, Free Health Service and Prescriptions,Bus travel for the elderly, fairer council tax,care for the elderly,cheaper fuel bills, more opportunity to create jobs,use and profit of own resources. So on and so forth. They will be better off and cared for, their children will have more opportunities, and more freedom of choice.
Whats the use of the battered old model which is currently costing them an arm and a leg, and its maintenance costs are going through the roof, without coming close to providing their comfort. Its a clapped out boiler ready for the scrap yard. Far better the new Scottish model which will be far more economical and provide much better value for money and living.
when you are explaining all this to them, make sure you keep asking affirmative questions.
Isn’t it true that the grass is green?
Isn’t It true that you want to be happy?
Isn’t it true that the British economy is screwed?
Its right that we deserve better than were getting,Isn’t It?
You are going to vote Aye4Scotland aren’t you?
Obvious questions, obvious answers, and all answered YES!
The last one just completes the sale .
In old fashioned sales…Its a numbers game.
For even the most difficult product or service to sell, you will always find someone to buy. The better the product, the more you will convince to buy.
For these terribly annoying canvassers you used to get round the door, or on the phone, trying to sell you something you didn’t want, they still found buyers, and it was all down to numbers.
If you spoke to 11 people, you would get ten NO’s and One Sale. But that that One sale put food on the table.
It was a long weary slog, and it was a hell of a lot of rejection, which could really get you down.
Its the hard way of doing things!
What was worth their weight in gold was referrals.
If one happy customer referred you to another 5 potential customers, you had better quality leads, and therefore much more sales.
Now I am not suggesting that you all turn into sales people, or canvassers. But in a sense its exactly what I’m saying.
Talk to people you meet in your life, at home, relatives, friends, neighbours, socialising, shopping, in the street having a gab.
Tell them all why you believe Its important that we all vote for Independence, and tell them where to look for information,the blogs, the social network pages, other sites, there are a whole list of them on this pages links alone. Tell them to look, and tell them to Pass it on to others, as many as they can.
Thats how to get the message of Scottish Independence out….
Now Go Forth and Multiply!! 😉
I and those like me