So You want to be Independent? Pass It On.

On a number of occasions folks have raised their concerns with me about the sort of articles I and others write not reaching the wider public.
I am only to well aware of the limitations which I and other supporters of Independence have in reaching the the vast majority of Scots. Indeed it is a problem that shared by the SNP themselves.
With a largely Unionist supporting press and media spreading their gospel of servitude to the British State to all that they reach, and conversely trashing everything of a Scottish Independence view in tandem. It Is a hard ask to reach out to the majority of Scots who want to hear the arguments and the details from all sides.
Many are turned off by the Unionist scare stories, sometimes to the point of not wanting to hear the word Referendum at all.
Yet, in order for those who are undecided,to make an informed decision, they need to hear the facts. So how are we to get those facts to them, in the face of media animosity?

The answer is straight forward. We have to step back in time to a different age, and the methods employed in it.
We cannot rely on the Internet alone, valuable tool that it is.
For example, my page reaches between 500 and 1500 views a day.
Now, thats not too bad, but many will be repeat visitors, or they will already be fairly convinced of the argument for Independence.
Not all that many I would wager are unsympathetic or haven’t made up their minds about voting positively for Scottish Independence.

The same I would warrant to be the case for the other Independence sites, or social media pages.
The result for the likes of myself Is that I am preaching to the converted, and that does not get us very far at all.
We may be able to provide and bolster arguments for those who are looking to be further educated, or to argue the toss with a Unionist somewhere, but it still wont reach many who are genuinely looking for answers.

We need to step out of the Internet world, and actually make contact with those we meet in the real world.

Many years ago, I worked for a short while in Sales and Marketing.
Direct selling to the public is a hard job, particularly when you are trying to sell them a product or service they are not convinced they should have. So it depends on the sales persons ability to convince them that they not only need the product, but that they really want to have it, and to buy it off you.

The same principles of Sales apply, irrespective of what you are selling. It can be anything from Insurance,to Chemicals, to Windows, to Coal, to Beer, to Religion.Anything at all.
We all buy and we all sell, its how we live.We bargain, barter and trade.
A mother will bargain with her child…I will let you have the latest toy your are shouting for, If you will clean out your room properly for the next week, starting now.

When you apply for a job, you are trying to convince them to buy your services, and what you can do for them. Often in the face of strong competition who are wanting to sell their services and abilities. So you must sell yourself better, if you are the one who is to get the sale/job.

You have to show your potential customer that what you are selling will benefit them better than what the competition is offering.
You have to convince them, that they really need what you have to offer. For that, you need to highlight to them what their needs are.
Having established what they need, you have to convince them that what you are offering meets these needs and more. You have to convince them, that they have to have these needs met, and they can’t do without having them met. Having done so, it is now down to price. What are they prepared to pay for the product/service/independence?
If you can meet their needs, satisfy their wants,and at a price they are prepared to pay…You are ready to close the sale. Their payment? Vote Aye4Scotland.

Thats the nuts and bolts.
In this case we have two competing products. Independence v dependence
Naturally, you want them not to buy British but instead to buy Scottish.

Therefore, you need to highlight where the competitions product fails, and does not meet their needs, nor match up to their aspirations…Honestly, its a clapped out model, they need this new better upgraded model that you are showing them. Their life will be much better off from having it. It will make a real difference to their lives for the better. Here, you reinstate exactly how and why it will do this. Free education, Free Health Service and Prescriptions,Bus travel for the elderly, fairer council tax,care for the elderly,cheaper fuel bills, more opportunity to create jobs,use and profit of own resources. So on and so forth. They will be better off and cared for, their children will have more opportunities, and more freedom of choice.
Whats the use of the battered old model which is currently costing them an arm and a leg, and its maintenance costs are going through the roof, without coming close to providing their comfort. Its a clapped out boiler ready for the scrap yard. Far better the new Scottish model which will be far more economical and provide much better value for money and living.

when you are explaining all this to them, make sure you keep asking affirmative questions.
Isn’t it true that the grass is green?
Isn’t It true that you want to be happy?
Isn’t it true that the British economy is screwed?
Its right that we deserve better than were getting,Isn’t It?
You are going to vote Aye4Scotland aren’t you?

Obvious questions, obvious answers, and all answered YES!
The last one just completes the sale .

In old fashioned sales…Its a numbers game.

For even the most difficult product or service to sell, you will always find someone to buy. The better the product, the more you will convince to buy.
For these terribly annoying canvassers you used to get round the door, or on the phone, trying to sell you something you didn’t want, they still found buyers, and it was all down to numbers.
If you spoke to 11 people, you would get ten NO’s and One Sale. But that that One sale put food on the table.
It was a long weary slog, and it was a hell of a lot of rejection, which could really get you down.
Its the hard way of doing things!
What was worth their weight in gold was referrals.
If one happy customer referred you to another 5 potential customers, you had better quality leads, and therefore much more sales.

Now I am not suggesting that you all turn into sales people, or canvassers. But in a sense its exactly what I’m saying.

Talk to people you meet in your life, at home, relatives, friends, neighbours, socialising, shopping, in the street having a gab.
Tell them all why you believe Its important that we all vote for Independence, and tell them where to look for information,the blogs, the social network pages, other sites, there are a whole list of them on this pages links alone. Tell them to look, and tell them to Pass it on to others, as many as they can.
Thats how to get the message of Scottish Independence out….
Now Go Forth and Multiply!! 😉

I and those like me

Advertisements

About auldacquaintance

I am not a member of any political party. I am however a strong supporter of Scots Independence. Any views which I express in this Blog are purely my own. This Blog intends to be a place where I will be putting my views on Scots Independence. It will primarily concern itself with the upcoming Referendum In Scotland. However It will also be somewhat diverse in the range of day to day issues which are evident to me in modern day Scotland. Not all of it will be political, and indeed may take me off into avenues I am not even aware of yet. Please come and join in on this journey, and any comments are welcome provided they are not abusive! All the best from a new acquaintance! Rod
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

15 Responses to So You want to be Independent? Pass It On.

  1. TheMaganator says:

    If you ask positive questions, you are more likely to get a positive response.

    This is why people think the ‘do you agree…’ Independence Referendum question is biased towards a YES response. You have quite articulately backed up that argument.

    The question is biased. It is thought that by asking ‘do you agree…’ that you are more likely to get a positive response.

    It needs to be changed to a neutral question. On a question as important as this, you cannot use ‘sales and marketing techniques’.

    • Do you agree……Whatever it is? Is not a leading or positive question, it is quite neutral.
      All do you agree asks, is if you agree with something?
      It allows for two possible responses, one of which you choose as your preference.

      For it to be a leading question it would have to have a tag line which was in itself in the affirmative..
      In effect it would have to be shaped something like: You would agree wouldn’t you that Scotland Should be an Independent country?

      The Do you agree format has been used in a number of referendums without challenge in the past, there is no need to change it. unless of course you would want to actually slant the question in your favour, Isn’t that the case?

  2. OK can we make a newspaper that might spread the truth? Who knows the cost?or the price? and the value?What would it take? firstly knowledge ,ability and the drive,then the finance! as the finance is mostly from advertisements,sales are needed,did I hear a volunteer?Could we turn a monthly into a daily?

    • Not forgetting the purchasing of machinery and plant to get it off the ground.
      Unless Newsnet Scotland want to take it on? They have the volunteer staff, but not the means of production unfortunately?

  3. TheMaganator says:

    Whether you ‘agree’ or not that the wording is bias – the fact is that it has been found to be such by the Committee. I appreciate that many will say it is a WM committee and, as such, has no bearing. That is an accusation of anything from WM which is disappointing but to be expected.

    In my view, the only way to properly settle the Ref issues is by forming a Holyrood Committee with representatives from all parties. A consensus must be reached. If the SNP bash on with the question as it is – there will be calls that it is bias.

    There were three separate variations of the questions polled (I think by Ipsos – I will try and find the link). The ‘do you agree…’ got the most positive responses by a considerable margin.

    It does not matter what side of the debate you are on – I think we can all agree that a consensus has to be reached on all sides before we go into the Ref. We do not want either side to claim foul play after the result. The consultation is all well and good but both Lab and the SNP had ‘suggested responses’ on their websites which, in my opinion, makes a mockery of the system.

    • The poll you are talking about was commissioned by the Tory Lord Ashcroft, the former chief Tory Fundraiser….I have addressed that polls findings in the past and found it absolutely wanting in its application and in its reporting. It cannot be relied upon in the slightest.
      The Scottish Government are also passing the question over for scrutiny and testing by the Electoral Commission. .

      If you think that the Scottish Governments question is biased…try the following for size, form Heaths Government. in 1975.
      “Do you think that the United Kingdom should stay in the European Community (the Common Market)?’ ”
      “should stay “could be viewed as a leading question by the criteria you have suggested.

      The following from the Scottish Devolution Referendum framed by Labour. 1999
      “Do you want the provisions of the Scotland Act 1978 to be put into effect ?.”

      And the wording of the AV referendum
      “Do you want the United Kingdom to adopt the ‘alternative vote’ system instead of the current ‘first past the post’ system for electing Members of Parliament to the House of Commons?”

  4. Bob Leslie says:

    “Should Scotland be independent?” – absolutely clear, and absolutely neutral.

  5. dumfropolis says:

    Should Scotland regain her Independence. Yes or No?

    Simple, unbiased, honest. What’s not to like?

  6. longshanker says:

    I like your analogy regarding sales and marketing.

    Independence is a product worth the selling.

    Unfortunately for me, the chief salesman is now a blotted copybook. He’s full of Murdoch ink. And to me, that’s pure poison.

    I wouldn’t buy water to quench a raging thirst off of this guy. Everything he says is tainted by corporate ulterior motive as far as I’m concerned.

    I’m still open to buying independence. This salesman’s only going to get in the way of any potential purchase.

    I’ve been suspicious of him since The Day of Ignominy headline on Feb 26 this year.

    You’re the salesman. How would you recover this potential sale?

    NB: You might like (or hate) my latest post on Sturgeon’s 50p Jakie Tax.

    Regards

  7. For the Maganator, ;”do you agree to me poking you in your eye with my sharp stick” go on then agree,if it is so leading and biased,do you really think we are all so stupid? Or of course it could be just you that is easily lead!

    • jafurn says:

      Charles Patrick O’Brien Not that I ever really thought the question was biased but I was going to suggest that in order to negate this nonsense about ‘the question’ it should just be……

      INDEPENDENCE?
      YES
      NO
      but having read your post ;”do you agree to me poking you in your eye with my sharp stick”
      I have decided that it is a fair question. And anyway who am I to argue with the leader of the Conservative party in Scotland.
      I will use your argument and I thank for it in advance.
      Cheers

  8. Longshanker,seen you around a few places,still at it then? Ok just for you;there are several people “selling” independence its not the domain of one man,its the wish of many ,you do amuse me and several other people also find you hilarious,keep up your tickling jock.

  9. douglas clark says:

    Auld Aquiantance,

    We do not need, necessarily, to compete with MSM directly.

    Can I suggest to you that ‘The Digger’, which takes an old fashioned idea to what really is news – y’know crime and punishment – is perhaps a more realistic model? When I go into any newsagent, as often as not, it is on display. Someone, presumeably, makes a living off the back of it.

    If we could provide a similar news and content orientated magazine, perhaps we could also be there on the newsagents counter? Which is a privilege that newspapers don’t get these days.

  10. Phil Ward says:

    I wish you well, remember the journey of a 1,000 miles starts with a single step, when things get tough Scots find a way to get tough along with it, so if you can find 10% that share your convictions you will soon realize it was already waiting to awakened in a majority of Scot’s Folk.
    God Bless you and your cause to bring your God given right of self determination back to your land.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s