The YES campaign needs to UP its game.
I can see what they are doing, playing things steadily and quietly and focussing on the positive.
That is all well and good… But they are also giving the impression of being unsure, lacking in confidence, and forever being reactive on the back foot.
It is time for this to stop!
They don’t need to go full blast yet…that would not be beneficial, as they need to get their timing right to coincide with peaking on the 18th September 2014. But they do need to show more confidence, they need to be more assertive,and they need to start taking the fight back to the No.Better Together campaign…They should not be expecting the opposition to forever make a mess of things.
As has been pointed out recently, they are not making any discernible impact on the public opinion.
Indeed, the longer this drags on, folks will have a negative perception of their ability and thus a lack of confidence in being able to be Independent….Perception Is everything ,and once formed, can be a devil to shift.
It is one thing spreading what they think is a positive message, but its no damn good if those who need to hear it, are not getting it!
Yes..there has been much made of the fact that they are making this a ground campaign, and reaching out to all the communities in Scotland…but are they really just mostly preaching to the converted?
One thing I learned in my previous life….You cannot wait for people to come to you…You must go where they are!
In effect, not so much the public hall meetings, but more like round the pubs, clubs, round tables, and a whole host of organisational meetings.
I tried my damnedest to try and get YES to speak to me late last year, I offered to give them the benefit of my experience at least on three occasions..but frankly they were not interested. Fair enough.
But it looks like somebody has got to get through to them, and I dont care who it is… There are those who are not foot soldiers, but can lend their knowledge, let them do it!
But right now….I want to see a bit more bite from YES, because they are giving a good impression of being ineffectual. Sort It!!!