Did you enjoy that heading, or did it alarm you?
Well it might give you a great deal of disappointment or relief, depending on where you stand with regards the referendum, but this article has only the most tenuous link to that spectacular heading.
I have merely copied the tactics used by so many newspapers to grab your attention and make you maybe want to read more and buy the paper.
This tactic is extremely successful whether you buy the paper or not? Even if you don’t buy the paper and only take in the headline, you head off convinced that the headline must be true, and so go spreading the word. Result!! The political message it was trying to impart has sunk in, and an element of belief is then fixed in your head, even if you have some doubts about it.
Time and Time again during this referendum campaign we have seen this tactic employed, Big Headline, article heading off in another direction but slanted towards giving the headline some credibility, and then if the newspaper is particularly on message, coverage of it at the end of Newsnight Scotland on the BBC, giving it even more credibility for the unthinking all accepting dupes who buy that stuff.
It hits the newspaper stands in the shops the next day, and hey bingo, lots of passers by read the headline too, without buying the paper and reading the article.
So if Headline says ” Alex Salmond makes a curry of using the pound” Sub heading ” SNP heading to lose referendum”
That sort of thing makes Salmond a figure of fun by linking it to his fondness of curry, hence allusion to his weight, hence fat gobby lying bastard accusations by the uneducated. And guess what? An Independent Scotland will never happen because it cannae use the pound!
And further more, Scottish Independence is really all about the SNP!
Final result, confirmation for the unionist that they were right all along, and persuasion for the undecided that this Independence lark is just too chancy and uncertain, so best stick with what we have. It has to be better than nothing. right?
Wrong….You have not checked out the facts, and you have been taken hook line and sinker.
See that wee sign on your forehead when you look in the mirror? It says GUM!