Beep Beep Boop

An undecided voter surprised me today by producing the Scotland Votes pamphlet produced by the Electoral Commission who are overseeing the voting in the referendum and have been distributing this pamphlet to all the households in the land, with the objective of encouraging everyone to vote in this referendum. This is indeed a noble and worthwhile objective.

But as they produced this pamphlet, what happened next surprised me..
They said, “close your eyes, now open them”, as they opened up the pamphlet in the middle..
They then said to me, “What is the word that jumps out at you?”

The word was NO

The part the pamphlet had been opened at had a page on the YES campaign to the left, and a page by better together on the right.
The YES page had a small YES logo, the Better Together page had a large NO thanks logo which dwarfed the YES on the other page, and immediately drew your eye to it……Try it for yourself, and see what you think?

Another friend of mine pointed out the following after I had described this,saying the following “It’s also a publishing layout, think of newspapers and magazines, the adverts are always on the left because your eyes are automatically drawn to the right hand side. Clever marketing will ensure the advert of their client will be on the right side to gain maximum exposure. I did it for years.”

It was also pointed out to me that the YES page looked more like an advert for the NHS, while the NO page overshadowed the YES page entirely, and it was the page that you focused on, to the extent that you might well ignore the YES page entirely…

This is rather concerning coming in a pamphlet that is meant to be entirely neutral and not in any way showing favour to either side.

One good thing, this formerly undecided voter has now decided for YES!

About auldacquaintance

I am not a member of any political party. I am however a strong supporter of Scots Independence. Any views which I express in this Blog are purely my own. This Blog intends to be a place where I will be putting my views on Scots Independence. It will primarily concern itself with the upcoming Referendum In Scotland. However It will also be somewhat diverse in the range of day to day issues which are evident to me in modern day Scotland. Not all of it will be political, and indeed may take me off into avenues I am not even aware of yet. Please come and join in on this journey, and any comments are welcome provided they are not abusive! All the best from a new acquaintance! Rod
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1 Response to Beep Beep Boop

  1. bearinorkney says:

    Funny how evil intentions can rebound on you?

    Good to see you back, but pace yourself.

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