Newspapers and Online media all use headlines which are supposed to convey whatever the article happens to be about.
On the newspaper stands across the country on any given day, you will find racks of newspapers with their front page headlines shouting out at you.
If you look at BBC news or Sky news or on politics programmes, in recent years they have taken to having a whole section devoted to what the newspapers are reporting on the day, and they will show you a full range of what the stories are supposed to be about.
It is a case of the news reporting the news, or what they consider passes as news.
In the tv programmes they will then have a couple of specifically invited so called analysts, fairly often these being newspaper editors or journalists who comment on the headlines, and more often than not these headlines will carry something very similar to what their own newspaper is reporting about.
So what we have is actually circular news reporting, all saying the same thing only with slightly different headlines, all reported as news by the TV media.
So it is, how the news is manipulated to convey an agreed establishment view.
Over 90% of the Scottish press is owned and reflects ownership based in England, or of Scottish Conservative roots.
The BBC is the British establishments voice, as confirmed recently by the Conservative government confirming that the BBCs role was to engender and proclaim Britishness.
While the Scottish press has been losing readership faster than Usain Bolt running away from an angry cheetah, the message must still go out. So it is that the TV media promote the guff in their headlines.
Now they can get away with influencing peoples views and perceptions for as long as folks are lazy and don’t bother looking into things for themselves. Unfortunately too many folk are too lazy to read past the headline and simply accept without question that the headline is a true reflection of what has been said.
Well it is long past time that folk stopped being lazy about what they read, otherwise a perverted news will have them sheared like sheep and put in their pen.
Instead of simply reading the headline….go straight to next to the bottom line, then you will get a more accurate perception of what is being said and reported.
The Headline will say one thing, and fairly often the bottom line will enforce that by the way of commentary, but the paragraph before that will give a more accurate picture.
Take for example what I wrote yesterday, and the Headline I used.
“The SNP need to stop going on about Independence”
Now if you had bothered actually reading what I wrote, you would have realised I was song something entirely different.
My bottom line was :
“When Article 50 is triggered, possibly early next year, it is at that point that the Tories and Labour and LibDem leadership can with some justification start shouting about the SNP going on about Independence because by then their collective fears will have come true and Scotland will again be having another referendum.
Perhaps by then the Scottish Tories will have figured out what Brexit is, and wont need to ask the SNP what it is.
Perhaps by then…All of Scotland will have decided that enough is enough in this broken union, and leave the British Separatists to cut themselves off from the rest of the World while Scotland gets back on.”
Fortunately for me, most people did read what I wrote in its entirety, but still I got complaints from people who had obviously only read the headline..
So in conclusion, I will stick to my Headline this time, and the Bottom Line is…
Read everything, take nothing for granted, and do not rely on BBC presenters who have a habit of interviewing themselves and then calling it news…
The Headline may read…There is no appetite for Scottish Independence
But for the majority of Scots has surely to be… Independence is Essential.
THAT IS THE BOTTOM LINE